|
| 1 | Antecedents of halal brand personality | 2015 | Journal of Islamic Marketing | Scopus | Main Author |
| 2 | Corporate Social Responsibility for Takaful industry's branding image | 2016 | Jurnal Pengurusan | Scopus | Main Author |
| 3 | Strategic communication management on external communication channels: An enhanced model | 2016 | Man in India | Scopus | Main Author |
| 4 | The Growth of Muslim Friendly and Halal Tourism in Inbound and Outbound Travel Market | 2016 | The Macrotheme Review | Other Index | Co-Author |
| 5 | Divorce Trends among the Malay Community in Perlis, Malaysia over a Ten Year Period (2006 ~ 2015) | 2017 | International Journal of Academic Research in Business and Social Science | ERA | Co-Author |
| 6 | CSR IMPLEMENTATION IN ISLAMIC PHILANTHROPY: A PRELIMINARY REVIEW OF HALAL BRANDING CONCEPT IN MALAYSIAN TAKAFUL INDUSTRY | 2017 | Man in India | Scopus | Main Author |
| 7 | Halascan: Halal Brand Personality Screening Process Using Camera Phone Barcode Scanning | 2017 | International Journal of Academic Research in Business and Social Sciences | ERA | Main Author |
| 8 | The Use of Mobile Technology in the Marketing of Therapeutic Tourist Sites: A Critical Analysis | 2018 | International Journal of Information Technology and Language Studies | Other Index | Main Author |
| 9 | The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan | 2018 | International Journal of Engineering and Technology (UAE) | Other Index | Co-Author |
| 10 | Flexible Approach Path (FAP) for Effective Learning Process in Self Exploration Education System (SEES) | 2018 | International Journal of Engineering & Technology | Other Index | Main Author |
| 11 | Branding Image of Zero Food Waste Management Actions for Corporate Reputation Development | 2018 | International Journal of Engineering & Technology | Other Index | Main Author |
| 12 | The Impact of Big Data Processing Framework for Artificial Intelligence within Corporate Marketing Communication | 2018 | International Journal of Engineering & Technology | Other Index | Main Author |
| 13 | CONTRIBUTIONS OF VOLUNTEERING UNIVERSITY’S STUDENT TO NATIONAL ECONOMY | 2017 | International Journal of Asian Social Science | Other Index | Co-Author |
| 14 | City Brand Personality of Kuala Terengganu for Image and Reputation Enhancement | 2018 | e-Journal of Media & Society | Other Index | Main Author |
| 15 | EXPLORING PERSUASIVE COMMUNICATION MODEL through ENTREPRENEURIAL LEARNING (EL) in AFFECTING STUDENT MINDSETS for ENTREPRENEURS | 2020 | Journal of Critical Reviews | Scopus | Main Author |
| 16 | Social Media, Youths and Political Participation in Malaysia: A Review of Literature | 2021 | International Journal of Academic Research in Business and Social Sciences | ERA | Co-Author |
| 17 | YouTube usage and youth netizens behaviors: A correlational study | 2021 | Quantum Journal of Social Sciences and Humanities | Other Index | Co-Author |
| 18 | The Relationship Between CSR, Strategic Planning and Sustainability | 2021 | International Journal of Research and Scientific Innovation (IJRSI) | Other Index | Main Author |
| 19 | Empirical Investigation of Factors Affecting Online Shopping Behavior | 2021 | Laplage em Revista (International) | Other Index | Main Author |
| 20 | Mediating Role of Social Media on Online Shopping Behavior: Smart-PLS Approach | 2021 | The Journal of Management Theory and Practice (JMTP) | Other Index | Main Author |
| 21 | Strategic Communication for Place Brand Management | 2021 | Malaysian Journal of Social Sciences and Humanities (MJSSH) | MyCite | Main Author |
| 22 | Exploring Items for Measuring Social Media Construct: An Exploratory Factor Analysis | 2022 | Journal of Intelligent Communication | Other Index | Main Author |
| 23 | A Case of Noor Arfa: The Corporate Social Entrepreneurship (CSE) | 2021 | Journal of Contemporary Islamic Communication and Media | Other Index | Main Author |
| 24 | Nasionalist Without A Party : Historical Documentation of The Fifth Chief Minister of Terengganu | 2021 | Asian People Journal | Other Index | Main Author |
| 25 | Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior | 2022 | International Journal of Marketing, Communication and New Media | ESCI | Co-Author |
| 26 | Analysing the Mediating Effect of Social Media on Online Shopping Using Partial Least Square | 2022 | Online Journal of Communication and Media Technologies | ESCI , Scopus | Main Author |
| 27 | Examining The Factors Affecting Political Information-Seeking Behaviour Through Social Media Among Youths In Malaysia | 2022 | Revista de Comunicación de la SEECI | ESCI | Co-Author |
| 28 | Digitalization of Handicraft Entrepreneurship in Malaysia | 2023 | International Journal of Academic Research in Business and Social Sciences | ERA | Co-Author |
| 29 | Challenges Experienced By Mothers Of Children With Cerebral Palsy During The Movement Control Order (Lockdown) In Malaysia: A Qualitative Study | 2023 | Journal Of Nusantara Studies | ESCI , MyCite | Co-Author |
| 30 | Community-Based Corporate Social Responsibility: a Series of Confirmatory Factor Analyses | 2023 | International Journal of Professional Business Review | Scopus | Co-Author |
| 31 | From Left Side Nasionalist to Pro-Government Politicians: Tan Sri DatoÂ’ Ibrahim bin Mohamad (Seventh Menteri Besar Terengganu 09.11.1961 - 30.09.1970) | 2023 | International Journal of Academic Research in Business and Social Sciences | ERA | Main Author |
| 32 | Implementation of Persuasive Communication Through Student Enterprise, To Be Entrepreneurs at Muhammadiyah University Ponorogo | 2023 | YMER | Other Index | Main Author |
| 33 | Mediating Role of Social Media in the Relationship between Reliability, Perceived Usefulness on Online Shopping Behaviour: Building a Conceptual Framework | 2021 | International Journal of Academic Research in Business and Social Sciences | ERA | Main Author |
| 34 | Corporate Social Responsibility Management (CSRM) With Islamic Philanthropy Concept For Enhancing Mudarabah Family Takaful Model In Malaysia | 2021 | AZKA International Journal Of Zakat & Social Finance (AZJAF) | Other Index | Main Author |
| 35 | Langkah Pengkomersialan Kraf Tangan Tradisional (Tekstil dan Seramik) Melalui Inovasi Produk di Malaysia: Suatu Kepentingan [Commercialising Traditional Crafts (Textiles and Ceramics) Through Product Innovation in Malaysia: An Imperative] | 2023 | BITARA International Journal of Civilizational Studies and Human Sciences | MyCite | Co-Author |
| 36 | An Approach To The Cross-Cultural And Intercultural Communication In The Nigerian Government-Linked Companies | 2020 | Social Science and Humanities Journal | Other Index | Main Author |
| 37 | Handicraft Innovations: A Strategic Approach to Preserving Intangible Cultural Heritage of Malaysia | 2023 | ISVS e-journal | Scopus | Co-Author |
| 38 | Traditional Political System for Appointment of Menteri Besar Terengganu (1925- 1959) | 2023 | International Journal of Academic Research in Business and Social Sciences | ERA | Main Author |
| 39 | Public opinion and persuasion of algorithmic fairness: assessment of communication protocol performance for use in simulation?based reinforcement learning training | 2023 | International Journal of Information Technology | Other Index | Main Author |
| 40 | The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits | 2022 | Iranian Journal of Management Studies | Scopus , ESCI | Co-Author |
| 41 | Planning For Sustainability: Leveraging Csr to Achieve Sustainable Development Goals | 2023 | International Journal Of Academic Research In Business And Social Sciences | ERA | Co-Author |
| 42 | Implications of Constraints towards StudentsÂ’ Involvement in Volunteer Activities | 2022 | International Journal of Academic Research in Business and Social Sciences (HRMARS) | ERA | Co-Author |
| 43 | Public opinion and persuasion of algorithmic fairness: assessment of communication protocol performance for use in simulation-based reinforcement learning training | 2024 | International Journal of Information Technology (Singapore) | Scopus | Main Author |
| 44 | Challenges, Requirements and Strategies in Digital Business for MSMEs: A Systematic Literature Review | 2024 | e-Jurnal Penyelidikan dan Inovasi | MyCite | Main Author |
| 45 | Shaping the Future: Social Media's Role in Youth Political Information and Engagement - A Review of Literature | 2024 | International Journal of Academic Research in Business and Social Sciences | ERA | Co-Author |
| 46 | Corporate Communications: Transitioning from Public Relations to Strategic Management | 2024 | International Journal Of Academic Research In Business And Social Sciences | ERA | Co-Author |
UniSZA ID
